Reduce Fulfillment Time Increase Flexibility Organize for Mass Customization Collaborate with Engineering Collaborate with Suppliers in Fulfillment Outsource for the Right Reasons Improve Quality and Reliability Eliminate Production Losses

Auto makers aren't planning to offer customized cars just to make customers happier. They also want some of the bottom-line savings that companies like Cisco have achieved. All those mass-produced cars sitting for weeks in dealer lots represent a huge investment that yields no return until a buyer comes along. Studies indicate that shifting from mass production to direct factory sales could slash car prices by up to 30%. - Business Week/October 4, 1999